Clik here to view.
Attribution modeling
Attribution modeling is a way of measuring how effective marketing campaigns and channels are at influencing people to take a desired action (such as making a purchase). What is attribution modeling?...
View ArticleClik here to view.
Purchase frequency
Purchase frequency is the average number of times a customer orders from you in a set period. What is purchase frequency? Purchase frequency is an eCommerce metric that tells you how often customers...
View ArticleClik here to view.
Average order value (AOV)
AOV is the average value of all customer orders over a specified period of time. What is AOV? AOV, or average order value, is a metric used in eCommerce to measure the average amount customers spend...
View ArticleClik here to view.
HVOD (Hybrid video on demand)
Hybrid video on demand (HVOD) is a revenue model for video streaming platforms that combines two or more income streams, like subscriptions (SVOD), advertising (AVOD), and transactions (TVOD). And in...
View ArticleClik here to view.
In-stream ads
In-stream ads are brief video ads that play within other videos on platforms like YouTube, Facebook, and Instagram. They show up before, in the middle, or after the main video, grabbing the viewer’s...
View ArticleClik here to view.
Second price auction
Second price auction is a bidding model in programmatic advertising, where the winner pays $0.01 more than the second-highest bidder to display an impression of their ad. What is a second price...
View ArticleClik here to view.
Return on ad spend (ROAS)
What is ROAS? ROAS is short for return on ad spend. It is a metric that helps app marketers understand which campaigns and ads are working (and which aren’t) by measuring how much revenue was earned...
View ArticleClik here to view.
App Links
An App Link is a URL that sends mobile users to a specific app location, app store listing, or external website. What are App :inks? App Links are custom URLs that direct users to a specific location....
View ArticleClik here to view.
In-app
The term “in-app” describes any activity or feature that takes place inside a mobile app, with the aim of enhancing user engagement and experience. What is “in-app”? The term “in-app” can be used to...
View ArticleClik here to view.
Android Privacy Sandbox
The Android Privacy Sandbox is Google’s initiative to build a mobile ecosystem that preserves user privacy while allowing advertisers and developers to provide personalized experiences. What is...
View Article
